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  • New code of ethics on non-sexist toy advertising

    New code of ethics on non-sexist toy advertising

    The deontological code on non-sexist toy advertising signed in April 2022 by the Ministry of Consumer Affairs, the Spanish Association of Toy Manufacturers (AEFJ) and Autocontrol comes into force this Thursday, December 1, 2022, for new production advertisements. The new...
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  • Mini Figures Are the Keys for the Foreseeable Future

    Mini Figures Are the Keys for the Foreseeable Future

    Recently, MGA Entertainment CEO Isaac Larian was interviewed by Steve Doocy on 'Fox & Friends', talking about their launch of over 200 small toys under $10 this holiday season to help families get through inflation. As one of the bellwethers of the toy industry, MGA ...
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  • KFC launches new “Bounce Chicken” Meal Toy for Kids!

    KFC launches new “Bounce Chicken” Meal Toy for Kids!

    On November 14, KFC and ZEZE Pets jointly produced the electric pet toy "Bounce Chicken", which was officially launched, and consumers have the opportunity to purchase the designated package. "Three points of wisdom, five points of laziness and seven points of ridicule",...
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  • Weijun Toys, the Master of Flocked Tiny Toys

    Weijun Toys, the Master of Flocked Tiny Toys

    In Dongguan, the busy thriving toy manufacturing hub of China, there are over 4,000 toy manufacturers. Among the bosses of these toy manufacturers, there is a common understanding. If a potential client casually mentions flocked tiny toys, these toy factory bosses will i...
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  • QTX Toy Expo 2022 to Help Build a Art Toy Industry Cluster in The Greater Bay Area

    QTX Toy Expo 2022 to Help Build a Art Toy Industry Cluster in The Greater Bay Area

    The QTX Toy Expo 2022 will be held on November 26-28, 2022 in Shenzhen, Guangdong Province. Relying on the perfect manufacturing industry chain and the developed ACG (animation, comics, games) culture, Guangdong, located in the Greater Bay Area, has always performed well in art toys. Data show th...
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  • Are you ready for the IP cooperation plan for the Year of the Rabbit?

    Are you ready for the IP cooperation plan for the Year of the Rabbit?

    More than half of 2022 has passed, but the Spring Festival surrounded by elements of the Year of the Tiger is still fresh in my memory. So which rabbit can break through the encirclement in the Year of the Rabbit? Today, we have sorted out some Rabbit IPs for you to help you plan early for next y...
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  • How can trendy toys without stories appeal to young people?

    How can trendy toys without stories appeal to young people?

    In recent years, with the "everything can be blind box" craze, fashion toys gradually come into the public eye. Fashion toys, also known as art toys or designer toys, integrate the concept of art, design, trend, painting, sculpture and other elements, and are mainly for ...
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  • Hong Kong Toys & Games Fair – The first professional toy fair in 2023

    Hong Kong Toys & Games Fair – The first professional toy fair in 2023

    After two years of suspension, Hong Kong Toys & Games Fair will restart at the Hong Kong Convention and Exhibition Center on January 9-12, 2023 Changes in Epidemic Prevention Policies (Covid - 19)  Hong Kong has officially implemented the new Epidemic Prevention poli...
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  • The Most Popular Toys at China Toy Expo Chengdu 2022

    The Most Popular Toys at China Toy Expo Chengdu 2022

    China Toy Expo, the most iconic toy trade show of popular toys in China, was concluded on 03 November 2022 in Chengdu, the capital city of China’s Sichuan province. While the impact of Covid-19 still hovered above, local government and toy companies endeavoured to put on...
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  • What Are Movie & Anime Peripherals?

    What Are Movie & Anime Peripherals?

    What Are Movie & Anime Peripherals? Peripheral products refer to goods made with characters or animal shapes from animation, comics, games and other works under license. It is customary in China to use peripheral products to define movie and anime related products. In foreign countries, such ...
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  • China Toys and Baby Products Association in 2022

    China Toys and Baby Products Association in 2022

    From November 1st to 3rd, 2022, CTE China Toys Exhibition, CLE China Licensing Exhibition, CKE China Baby Products Exhibition, CPE China Preschool Education Exhibition (referred to as China The four exhibitions hosted by the Play Association) were held in the West China International Expo City, C...
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  • World-class IP Sanxingdui Toy Partner -Weijun Toy

    World-class IP Sanxingdui Toy Partner -Weijun Toy

    WeiJun Toys cooperate with Sanxingdui to win-win On 9,Nov,2022, Sanxingdui Museum leader group visited Sichuan Weijun Toys factory to discuss the cooperation details in the future. Weijun Toys is specialized in manufacturing plastic toys figures(flocked)&gifts with competitive price and high ...
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