In recent years, blind box figures have transformed from niche collectibles into a full-blown global trend. Leading the movement are Pop Mart’s stylish collectibles — and none is more iconic than Labubu, the quirky creature from artist Kasing Lung. But as more fans and collectors demand fresh characters and innovative designs, brands and retailers are asking: What’s next in the world of blind box toys? And more importantly — how can businesses ride this trend?
At Weijun Toys, we’ve been closely involved in this wave. With decades of experience in custom blind box manufacturing, we’ve worked with global clients to bring unique collectible ideas to life, offering both OEM and ODM blind box solutions at scale. Whether you’re dreaming of the next Labubu or creating a private-label line of vinyl toys, here’s what you need to know.
What Are Blind Box Toys?
Blind box toys are collectible figures sold in mystery packaging. Customers don’t know which design they’ll get until they open the box — and that’s part of the excitement. Each series typically includes:
- Common figures
- Rare or “chase” figures
- Secret/hidden editions
They’re often made of vinyl, PVC, or ABS, and may come flocked, painted, or with accessories. Many brands use this model to keep customers coming back for more — hoping to complete a full set.
Labubu and Pop Mart: Leading the Blind Box Craze
Pop Mart is arguably the most recognized brand in the blind box space, and Labubu is its breakout star. Originally created by Kasing Lung, Labubu’s mischievous face and endless costume variations have captured the hearts of collectors across Asia, Europe, and North America.
What makes Labubu stand out?
- Strong personality: Labubu is more than a figure — it’s a character with emotion and style.
- Seasonal & limited releases: Pop Mart releases new Labubu themes throughout the year, increasing scarcity and urgency.
- Premium design: From packaging to painting, each Labubu blind box reflects high-quality craftsmanship.
- Labubu’s success shows one thing clearly: character-driven collectibles are here to stay.
The Rise of Collectible Culture and Blind Box Business
Beyond Pop Mart, many brands are now jumping into the blind box business — from anime franchises to independent artists. Why?
- High repeat purchase rate
- Viral social media unboxings
- Strong emotional engagement
- Scalable production and cost-effective packaging
For retailers, blind boxes are a goldmine. They combine the thrill of surprise with collectibility — and if you have the right design, story, and factory support, they can turn into your best-selling SKUs.
How Weijun Toys Helps You Build a Blind Box Brand
At Weijun Toys, we don’t just follow the trend — we help shape it.
We are an experienced blind box toy manufacturer in China, offering full-scale OEM and ODM blind box production. Whether you’re a brand with a full IP or an artist looking to scale your vision, we turn concepts into finished collectible toys — ready for shelves or online stores.
Our Custom Blind Box Services Include:
- In-house design support: Turn sketches or rough ideas into professional 3D prototypes.
- Custom mold development: We help with tooling for figures, accessories, and packaging.
- Vinyl, PVC, or ABS materials: Choose what suits your design and budget.
- Painting & flocking options: From spray-painted styles to hand-painted finishes.
- Blind box packaging: We design and produce the outer boxes, display cases, and inner wrappers.
- Bulk production: We can produce thousands to millions of blind box figures at competitive pricing.
Weijun Toys: Your Trusted Custom Toy Manufacturer
2 Modern Factories 30 Years of Toy Manufacturing Expertise 200+ Cutting-Edge Machines Plus 3 Well-Equipped Testing Laboratories 560+ Skilled Workers, Engineers, Designers, and Marketing Professionals One-Stop Customization Solutions Quality Assurance: Able to Pass EN71-1,-2,-3 and More Tests Competitive Prices and On-Time Delivery
Inside the Blind Box Production Process
Here’s a brief look at how your custom blind box figure is made at Weijun:
- Concept Development
Whether you bring a drawing or just a rough idea, our team helps you create character design sheets.
- 3D Modeling and Prototyping
We create digital and physical prototypes, including paint options and articulation.
- Tooling and Molding
We make production molds tailored for your design — suitable for vinyl or plastic materials.
- Production and Painting
Using a mix of spray painting machines and hand-painting, we deliver professional finishes.
- Packaging and Assembly
Each figure is packed in a mystery box, often sealed in foil or plastic inner bags.
- Quality Control and Testing
Products are tested in our on-site laboratories to meet international safety standards like EN71, ASTM, and more.
- Logistics Support
We help with shipping and export to your destination — from factory to warehouse.
What Sets Weijun Apart from Other Blind Box Toy Manufacturers?
We’re not just a factory. We’re your long-term manufacturing partner.
- 20+ years of toy manufacturing experience
- Trusted by global brands like Disney, Warner Bros., and more
- Full in-house services — design, mold, paint, pack
- Flexible MOQs for growing brands
- Compliance with all major global toy safety standards
- Support for both bulk blind box production and customized limited runs
What’s Next in the Blind Box Market?
The success of Labubu shows the power of:
- Unique character design
- Consistent storytelling
- Limited editions and chase items
- High-quality packaging
- Collaborations and seasonal drops
Brands looking to enter or scale in this space should focus on:
- Building memorable IPs
- Using premium materials and finishings
Partnering with experienced manufacturers
At Weijun Toys, we believe the next wave of blind box stars is just around the corner. Whether it’s a cute cat in streetwear, a fantasy creature, or a hyper-realistic figure, we’re ready to help bring it to life.
Ready to Launch Your Own Blind Box Toy?
If you’re inspired by Labubu, Pop Mart, or the power of collectible toys — don’t wait. The demand is growing, and now is the perfect time to create your own line of custom blind box figures.
Contact Weijun Toys today for a consultation.
Whether you need blind box bulk production, OEM toy services, or ODM design support, we’ll make the process smooth, scalable, and successful.
Let’s build your next best-selling blind box collection — together.
