In early 2025, a strange wooden character began haunting our TikTok feeds, marching stiffly toward the screen while chanting “Tung Tung Tung Sahur!” The sound was eerie. The vibe? Uncanny. And yet, it was everywhere. From Indonesia to Italy, meme lovers couldn’t get enough.
But what exactly is Tung Tung Tung, and why has it taken the internet by storm?
The Origins: Sahur Meets Surreal Humor
The chant “Tung Tung Tung Sahur” refers to the early morning drumbeat that wakes people during Sahur, the pre-dawn meal in Ramadan. In parts of Indonesia, it’s still common for volunteers to walk through neighborhoods banging drums or gongs and shouting to wake everyone up for their meal.
The meme took that tradition and gave it an unexpected twist—combining it with AI-generated visuals, wooden humanoid figures, and a surreal horror vibe. The original video was posted by TikTok creator @noxaasht and quickly went viral, especially in Southeast Asia.
Why It’s Trending: Meme Culture + AI + Tradition
This meme hit the sweet spot of current internet obsessions:
- Cultural remixing – mixing real-world traditions with absurd visuals
- AI-generated content – uncanny characters that feel both funny and unsettling
- Brainrot aesthetics – strange, looping memes that stick in your head whether you like them or not
People aren’t just watching the meme—they’re remixing it, acting it out, and turning it into merchandise. It’s become part of the “Ramadan-core horror” subculture and even made its way into the global meme lexicon under “Italian brainrot” (even though it’s Indonesian in origin).
From Screen to Shelf: Turning Trends into Toys
With memes like Tung Tung Tung dominating pop culture, it’s no surprise that brands and creators are now turning viral hits into tangible collectibles.
That’s where Weijun Toys comes in.
At Weijun, we specialize in turning internet culture into custom toys—fast. Whether it’s a vinyl figure, plush toy, or blind box series, we help brands, designers, and influencers capture the spirit of a trend and bring it to life through high-quality toy manufacturing.
Want to create your own Tung Tung-inspired character? Or maybe a whole “Wake-Up Creatures” series? Our team offers full OEM & ODM solutions, from design and prototyping to mass production.
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Final Thoughts: A Meme Worth Remembering
Tung Tung Tung isn’t just another weird video. It’s a symbol of how global cultures, tradition, and internet humor blend into something unforgettable. And in today’s market, unforgettable means sellable.
So if you’re a creator, brand, or toy designer inspired by this trend—why not make it real?