News
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The toy industry rise “food frenzy” | New force of product
MGA, a well-known toy company in the United States, recently made frequent efforts in food themed toys. First, its new brand Mini verse launched a food series, which is said to build the company’s next billion dollar brand; Then MGA’s main brand L.O.L. Surprise! Launched the largest c...Read more -
Hong Kong Toys Fair Exhibition
Exhibition Information Hong Kong Toys Fair Exhibition time: January 9-12, 2023 Exhibition Address: Hong Kong Convention and Exhibition Center, No. 1 Expo Drive, Wanchai District Organizer: Hong Kong Trade Development Council Introduction to the exhibition At present, the largest international toy...Read more -
Bento Spirit, Weijun Toys’ Foodie Themed Toy Figurines Debut
Weijun Toys launches its newest foodie-themed toy figurine series, Bento Spirit! Go small to go big. The way to a foodie’s heart is to make our miniature plastic figurines of bento food irresistible. Behold, foodies, here comes Bento Spirit of Weijun Toys. DESIGN INSPIRATION Bento Spirit is a poc...Read more -
2023 New Year’s Coming – Year of Rabbit
“Rabbit” is a beautiful symbol in China. It is one of the Chinese zodiac signs and is also closely associated with human life and people’s good hopes. The rabbit is a clever animal, so since ancient times, rabbits have often played the role of wit in Chinese folk tales. Rabbit i...Read more -
Christmas is coming, Weijun launched 2 new products FYI
Christmas, also known as Christmas, orthodox church called the Nativity Day, is a Christian festival to commemorate the birth of Jesus, scheduled for December 25th. It is an important festival in the Christian liturgical calendar. Some denominations will prepare for it through Advent and Christma...Read more -
The Toy Industry Is Gradually Recovering
Recently, PT Mattel Indonesia (PTMI), a subsidiary of Mattel in Indonesia, celebrated its 30th anniversary of operation and at the same time launched the expansion of its Indonesian factory, which also includes a new die-casting center. The expansion will increase production capacity of Mattel...Read more -
Two Classic Toys Inducted into the “Hall of Fame
The “Toy Hall of Fame” of The Strong Toy Museum in New York, USA selects classic toys with the imprint of the times every year. This year is no exception. After fierce voting and competition, 3 toys stood out from 12 candidate toys. 1. Masters of the Universe (Mattel) Reason for sel...Read more -
The business of licensing
What’s the Licensing To license: To give permission to a third party to use a legally protected intellectual property in conjunction with a product, service or promotion. Intellectual property (IP): Commonly known as the ‘property’ or IP and typically, for licensing purposes, a television...Read more -
The 30 Hottest children’s toys for Christmas 2022
Data shows that in 2022, Barbie dolls will top the list of the most popular children’s toys at Christmas, and related toys account for 5 of the top 30 most popular toys. In the last month alone, Barbie Dreamhouse has been searched more than 90,000 times. In addition, Lego is once again one...Read more -
Black Friday Toys Sales Up Instead of Down?
The annual Black Friday shopping festival in the US kicked off last week, officially kicking off the Christmas and New Year shopping season in the West. While the highest inflation rate in 40 years has put pressure on the retail market, Black Friday as a whole has set a new record. Among them, to...Read more -
Disney’s 100th Anniversary – Uninterrupted Wonders, Unbroken Miracles
The word Disney is believed to be familiar to everyone, but how much do you really know about Disney? If you want to make Disney IP products, you must first obtain the authorization, otherwise, after the channels are opened up and the sales increase, the loss and compensation due to piracy will n...Read more -
Animation is a great way to build children’s IP
IP is the abbreviation of “intellectual property”, its original meaning is “knowledge (property) ownership” or “intellectual (property) ownership, is an intangible property right, in many cases, almost can not find a very clear scope, it is a kind of image, emotion, ...Read more
