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The 2024 Hong Kong Toy Fair highlights these market trends!

HK Toy Fair

There are many high-quality buyers in emerging markets 

It is understood that this year’s exhibition organizers organized nearly 200 buyer groups, as well as customers from different channels such as importers, department stores, specialty stores, retail chain stores, purchasing offices and e-commerce platforms to visit and purchase . Judging from the general feedback from exhibitors, there are more buyers from Russia, Japan, South Korea, Southeast Asia, the Middle East and other countries and regions.

Customer types

Highlighting the trend of environmentally friendly IP for children

This year's Hong Kong Toy Fair has a lot of products on display, including educational, smart, building blocks, wooden, DIY, plush, puzzles, remote controls, dolls, collections, models and more. Among them, trends such as environmental protection, IP, and older children are prominent.

Highlighting the trend of environmentally friendly IP for children

environmentally friendly IP for children

Hope the market will gradually improve for the better 

In 2023, factors such as poor global economic recovery and geopolitical conflicts will have a serious impact on my country's toy exports. Many manufacturers have reported that their performance this year was not very good, with order volumes generally declining and mostly small orders. But because of this, they need to go out more, look for more opportunities, expand customers, and make up for lost performance.

When it comes to the market in 2024, manufacturers are generally cautious, because the problems that plagued the industry last year will continue to exist this year, and new problems will emerge, such as the "Red Sea Crisis" that will affect normal shipping, extend delivery times, increase cost. At the same time, many manufacturers also expressed that they feel that the overseas market is developing for the better. Although it is very slow, it is good news for them and gives them some expectations for this year's market.

When it comes to the market in 2024, manufacturers are generally cautious, because the problems that plagued the industry last year will continue to exist this year, and new problems will emerge, such as the "Red Sea Crisis" that will affect normal shipping, extend delivery times, increase cost. At the same time, many manufacturers also expressed that they feel that the overseas market is developing for the better. Although it is very slow,

Toy market trends

Post time: Jan-31-2024