Industry News
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European Toy Certification
Plastic toy products exported to the EU must be CE certified. The EU has a corresponding toy directive. The EU has previously introduced the toy EN71 certification decree. Injury to children from toys. The popular understanding is that when toys are exported to Europe, t...Read more -
The Offline American Toy Fair was successfully held
After two years of online activity, the U.S. toy industry finally reunited this year in Dallas, Texas, for the American Toy Association's "2023 Preview & 2022 Holiday Market." On the first day of the show, the latest special edition of the American Toy Awards was ann...Read more -
Top 3 Flocked Toy Manufacturers in China
Wei Jun made a variety of collectible toys. Flocking is one of Weijun's most popular crafts. Flocked toys are more realistic and cute than toys on the market. THE PROCESS OF...Read more -
Trending Toy 2023: Rabbit Toys for Rabbit Year
by Serena, Export Sales ▏serena@weijuntoy.com ▏16 Sep 2022 What are the hottest trends of toys 2023? With thirty years of experience in the toy industry, Weijun Toys makes the bold prediction for the coming Chinese zodiac rabbit year of 2023 - rabbit toys! CHINESE ZODIAC...Read more -
Candy Toy
Recently, the latest collaboration between McDonald's and Pokémon has caused a stir. And just a few months ago, KFC's "Da Duck" was also out of stock. What is the reason behind this? This kind of food tying toy is considered a kind of "candy toy", and now the popularity ...Read more -
Do you know how flocking toys are produced?
Sometimes people think things very simply. Take a small flocking toy for example. Some people may say what's so difficult about it? But it takes a lot of complicated processes to make a qualified flocking toy. 1.Injection of head, hand...Read more -
“Invisible Toy Giant” McDonald’s Japan Pushes Doraemon STEM Toys
By Ada Lai / Ada@weijuntoys.com / 23 August 2022 Tag：Toy Giant ,Toy Distributor,STEM Toys,Educational Toys,Statuette Core tip: Adhering to the tradition of McDonald’s “IP Harvester”, it incorporates STEM puzzle elements. Foreword McDonald’s first introduced the Happy Meal...Read more -
In a world first, Saudi Arabia approved Microsoft’s X box acquisition of game maker Activation Blizzard
By Ada Lai / Ada@weijuntoys.com / 23 August 2022 TAG: Microsoft buys Activision Blizzard Core Clew ：Saudi Arabia has now become the first country in the world to recognize and approve Microsoft’s acquisition of Activision Blizzard, and the regulator known as the Directorate General for Com...Read more -
Kids Snack Surprise Figure in KFC & McDonald’s , Promotional Gift Become Leading Role
by Nancy Xia, Export Sales ▏nancy@weijuntoy.com ▏12 Aug 2022 KFC VS McDonald Snack Toys KFC's June 1 Children's Day toy package co-branded with Pokemon includes Pikachu kettle/music box and Koda Duck music box. Who can say no to a Coda duck with a silly hand gesture, and...Read more -
Toys and sustainability: Values, benefits and challenges
The theme of sustainable development in the toy industry has become increasingly important over time. Manufacturers, retailers and buyers need to respond to this growing problem in order to remain relevant and competitive as stakeholder concerns about our environment proliferate. Opportunity: Unp...Read more -
Impact of living standards on toy demand – provide insights into toy industry development
Gen Z and Alpha (today’s teenagers and children) are today’s toy lovers and future investors in the toy industry’s quest for sustainability. With the improvement of people’s income and quality of life, consumers’ demand for toys has begun to shift from traditional, m...Read more -
After the L.O.L surprise doll hit the market, MGA is launching a blockbuster line
The introduction MGA Entertainment, the head company of the L.O.L. Surprise dolls that started the craze for out-of-the box toys, has made a big move with its former fashion trendsetter, The Baez Dolls: Miniverse with two new brands and several new products. ...Read more
