Industry News
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Trending Toy 2023: Rabbit Toys for Rabbit Year
by Serena, Export Sales ▏[email protected] ▏16 Sep 2022 What are the hottest trends of toys 2023? With thirty years of experience in the toy industry, Weijun Toys makes the bold prediction for the coming Chinese zodiac rabbit year of 2023 - rabbit toys! CHINESE ZODIAC...Read more -
Candy Toy
Recently, the latest collaboration between McDonald's and Pokémon has caused a stir. And just a few months ago, KFC's "Da Duck" was also out of stock. What is the reason behind this? This kind of food tying toy is considered a kind of "candy toy", and now the popularity ...Read more -
Do you know how flocking toys are produced?
Sometimes people think things very simply. Take a small flocking toy for example. Some people may say what's so difficult about it? But it takes a lot of complicated processes to make a qualified flocking toy. 1.Injection of head, hand...Read more -
“Invisible Toy Giant” McDonald’s Japan Pushes Doraemon STEM Toys
By Ada Lai / [email protected] / 23 August 2022 Tag：Toy Giant ,Toy Distributor,STEM Toys,Educational Toys,Statuette Core tip: Adhering to the tradition of McDonald’s “IP Harvester”, it incorporates STEM puzzle elements. Foreword McDonald’s first introduced the Happy Meal...Read more -
In a world first, Saudi Arabia approved Microsoft’s X box acquisition of game maker Activation Blizzard
By Ada Lai / [email protected] / 23 August 2022 TAG: Microsoft buys Activision Blizzard Core Clew ：Saudi Arabia has now become the first country in the world to recognize and approve Microsoft’s acquisition of Activision Blizzard, and the regulator known as the Directorate General for Com...Read more -
Kids Snack Surprise Figure in KFC & McDonald’s , Promotional Gift Become Leading Role
by Nancy Xia, Export Sales ▏[email protected] ▏12 Aug 2022 KFC VS McDonald Snack Toys KFC's June 1 Children's Day toy package co-branded with Pokemon includes Pikachu kettle/music box and Koda Duck music box. Who can say no to a Coda duck with a silly hand gesture, and...Read more -
Toys and sustainability: Values, benefits and challenges
The theme of sustainable development in the toy industry has become increasingly important over time. Manufacturers, retailers and buyers need to respond to this growing problem in order to remain relevant and competitive as stakeholder concerns about our environment proliferate. Opportunity: Unp...Read more -
Impact of living standards on toy demand – provide insights into toy industry development
Gen Z and Alpha (today’s teenagers and children) are today’s toy lovers and future investors in the toy industry’s quest for sustainability. With the improvement of people’s income and quality of life, consumers’ demand for toys has begun to shift from traditional, m...Read more -
After the L.O.L surprise doll hit the market, MGA is launching a blockbuster line
The introduction MGA Entertainment, the head company of the L.O.L. Surprise dolls that started the craze for out-of-the box toys, has made a big move with its former fashion trendsetter, The Baez Dolls: Miniverse with two new brands and several new products. ...Read more -
Toy Fair Megatrends In 2022: Toys Go Green
Sustainability is becoming more and more important all over the world. The Trend Committee, the international trend committee at the Nuremberg Toy Fair, also focuses on this development concept.To underscore the enormous importance of this concept to the toy industry, the 13 committee members hav...Read more -
Using UKCA & UKNI Mark
Following Brexit, the UK introduced the compliance mark UKCA (used in England, Scottish, and Wales) and UKNI (unique to Northern Ireland), which are scheduled to come into force on Jan. 1st, 2023. UKCA (UK Conformity Assessed) is a new market access mark, which is required to present on products ...Read more -
Cooperation for the first time! Two toy giants bandai X beautiful dream linkage
Toy giant seems to is becoming a trend of cooperation, following the previous lego & hasbro historic linkage, Japan two big toy giant also for jointly: in the Tokyo toy show in a few days ago, ten thousand generation and tome at a joint conference, announced the news of the cooperative resear...Read more
