Industry News
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The toy industry rise “food frenzy” | New force of product
MGA, a well-known toy company in the United States, recently made frequent efforts in food themed toys. First, its new brand Mini verse launched a food series, which is said to build the company’s next billion dollar brand; Then MGA’s main brand L.O.L. Surprise! Launched the largest c...Read more -
Hong Kong Toys Fair Exhibition
Exhibition Information Hong Kong Toys Fair Exhibition time: January 9-12, 2023 Exhibition Address: Hong Kong Convention and Exhibition Center, No. 1 Expo Drive, Wanchai District Organizer: Hong Kong Trade Development Council Introduction to the exhibition At present, the largest international toy...Read more -
The Toy Industry Is Gradually Recovering
Recently, PT Mattel Indonesia (PTMI), a subsidiary of Mattel in Indonesia, celebrated its 30th anniversary of operation and at the same time launched the expansion of its Indonesian factory, which also includes a new die-casting center. The expansion will increase production capacity of Mattel...Read more -
Two Classic Toys Inducted into the “Hall of Fame
The “Toy Hall of Fame” of The Strong Toy Museum in New York, USA selects classic toys with the imprint of the times every year. This year is no exception. After fierce voting and competition, 3 toys stood out from 12 candidate toys. 1. Masters of the Universe (Mattel) Reason for sel...Read more -
The business of licensing
What’s the Licensing To license: To give permission to a third party to use a legally protected intellectual property in conjunction with a product, service or promotion. Intellectual property (IP): Commonly known as the ‘property’ or IP and typically, for licensing purposes, a television...Read more -
The 30 Hottest children’s toys for Christmas 2022
Data shows that in 2022, Barbie dolls will top the list of the most popular children’s toys at Christmas, and related toys account for 5 of the top 30 most popular toys. In the last month alone, Barbie Dreamhouse has been searched more than 90,000 times. In addition, Lego is once again one...Read more -
Black Friday Toys Sales Up Instead of Down?
The annual Black Friday shopping festival in the US kicked off last week, officially kicking off the Christmas and New Year shopping season in the West. While the highest inflation rate in 40 years has put pressure on the retail market, Black Friday as a whole has set a new record. Among them, to...Read more -
New code of ethics on non-sexist toy advertising
The deontological code on non-sexist toy advertising signed in April 2022 by the Ministry of Consumer Affairs, the Spanish Association of Toy Manufacturers (AEFJ) and Autocontrol comes into force this Thursday, December 1, 2022, for new production advertisements. The new...Read more -
Mini Figures Are the Keys for the Foreseeable Future
Recently, MGA Entertainment CEO Isaac Larian was interviewed by Steve Doocy on 'Fox & Friends', talking about their launch of over 200 small toys under $10 this holiday season to help families get through inflation. As one of the bellwethers of the toy industry, MGA ...Read more -
KFC launches new “Bounce Chicken” Meal Toy for Kids!
On November 14, KFC and ZEZE Pets jointly produced the electric pet toy "Bounce Chicken", which was officially launched, and consumers have the opportunity to purchase the designated package. "Three points of wisdom, five points of laziness and seven points of ridicule",...Read more -
Hong Kong Toys & Games Fair – The first professional toy fair in 2023
After two years of suspension, Hong Kong Toys & Games Fair will restart at the Hong Kong Convention and Exhibition Center on January 9-12, 2023 Changes in Epidemic Prevention Policies (Covid - 19) Hong Kong has officially implemented the new Epidemic Prevention poli...Read more -
The Most Popular Toys at China Toy Expo Chengdu 2022
China Toy Expo, the most iconic toy trade show of popular toys in China, was concluded on 03 November 2022 in Chengdu, the capital city of China’s Sichuan province. While the impact of Covid-19 still hovered above, local government and toy companies endeavoured to put on...Read more
